Checklist

What actually belongs on a wedding website

Use this whether you build it yourself or not. Most of what couples agonise over is decoration; four things do the real work.

The four things guests look for first

Watch someone open a wedding website on a phone. They are looking for four things, usually in this order:

1. When and where, exactly.
2. How do I get there.
3. Where do I sleep.
4. How do I RSVP.

If those four are not findable in about ten seconds, the site is not doing its job — however beautiful it is. Everything below is in priority order for that reason.

The checklist

Roughly in order of how much work each one does.

1️⃣

Date, time and place

On the first screen. Including the year — guests screenshot these and look at them months later.

2️⃣

Directions, written out

A map link plus words for the last stretch. Essential anywhere the signal drops, which in Maine is most rural venues.

3️⃣

Where to stay

Two or three options at different prices with honest drive times, and a warning if rooms need booking early.

4️⃣

RSVP

A form, not an email address. With a deadline on it.

5️⃣

The schedule

Including the Friday and Sunday bits if you have them, so guests book the right flights.

6️⃣

What to wear

And what the ground is like. "Cocktail attire, ceremony on grass" saves a lot of ruined shoes.

7️⃣

Getting here

Which airport, and real drive times from the places your guests are actually coming from.

8️⃣

FAQ

Kids, parking, shuttle, plus-ones, the rain plan. Every question you answer here is one you answer once.

9️⃣

Registry links

One tap each, low on the page. Nobody wants it to be the first thing they see.

🔟

Your story and photos

The part you will care most about and guests will read last. Worth doing, but do it after the other nine.

Two things to leave off

A password, unless you genuinely need one. Every barrier costs you RSVPs, and older guests bounce off them hardest.

And music that plays automatically. It has been a bad idea for twenty-five years and it remains one.

When to put it up

Earlier than feels ready. Guests book flights and rooms long before invitations arrive, so a plain page with the date, the place and a lodging list beats a beautiful page that does not exist yet.

You can add the story, the gallery and the rest later. Get the travel information up first.

Would rather not tick all ten off yourself?

Send your names, your date and your venue. A first version comes back in about three days.

Start your website